Fixed vs flexible pricing trilogy: Part 3
Let’s instead start with your business goals and the core objectives for your site. We get to the very heart of you - what is your business about, what are you trying to achieve? To have a set of clear objectives that drive every aspect of your website is something that we do with every one of our clients and form the foundation of each website we make.
We also need to know your budget. We know everyone's a bit nervous about talking about money and would prefer to keep their cards close to their chest, but we’re not out to fleece anyone - quite the opposite.
If we’re to create the best website possible for your budget, we need to know what is possible for your budget. If this means your site does a bit less than you thought it needed to up front, but that what it does do, it does amazingly well, this is surely a better product. It frees us up to concentrate on giving your website an excellent foundation, to start getting out there and working for you 24-7. 6 months down the line once your website is settled down and ticking over we can revisit it, add new functionality, respond to your clients feedback and so on.
Design is not just about something that looks good. It’s as much, if not more so, about crafting something that works, the iterative process that solves the problem it sets out to tackle.
And no one gets it right first time. If they think they can, they’re fooling themselves. Real design is a process of relationship and problem solving, something that matures with your business. It's not a sealed up, off-the-shelf commodity. It’s a living beast - it evolves, adapts to it’s environment and grows. It needs ongoing maintenance, but it also works hard for you around the clock and without sick leave, holiday or maternity pay. This is in stark contrast to the older, inflexible model of web design that treats a website much the same way as print work - a brochure with a short life span, it’s thrown in the recycling, stuck on a shelf, gets left on the back seat of the bus. It’s practically dead even before it’s launched.
The approach that looks at a website as a one off expenditure, something with a set cost that is paid once and can be left alone produces a product that has a limited life span, won't be maintained and lays stagnant.
The approach that looks at a website as a living person, something that needs regular investment, training, reviews and improvement will improve with time, perform better and be worth it's weight in gold.
So do you still prefer the idea of a fixed price project? Read on.