Why is Responsive Web Design so important?


Time to read: 2 minutes

Responsive Web Design (RWD) is very much the "in" word at the moment, and for good reason. Back in 2011, more internet enabled phones were sold than traditional laptop / desktop PCs (1).

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Also consider the number of networks, services, marketing and communication methods (yes, even QR codes!) accessed via mobile devices that all direct users to web pages - it's vital that your page looks beautiful and is easy to use when someone arrives there.

Comparing Black Friday 2012 to just one year before, the proportion of purchases from Mobile devices rose 40% (2), Paypal reported a 190% increase in mobile payment volume (3) and 166% more people shopped via mobile devices (4).

In 2011, 28% of people said they used their phone as their primary device to access the internet (5). In 2013, it's estimated mobile phones will overtake desktop as the most commonly used device to access the web (6). Make sure this growing number of people can quickly and easily see the content you're directing them to.

Mashable, the highly popular tech blog, has already declared 2013 the Year of RWD (7). Like it or not, mobile phones and tablets are fast becoming one of the most common ways your customers will be accessing your site. Don’t let your website get left behind.

  1. Smart phones overtake client PCs in 2011
  2. Black Friday Online Sales Up Nearly 24 Percent; 14.4 Percent Of Purchases Made From Mobile Phones
  3. Paypal nearly tripled its mobile payment volume on Cyber Monday
  4. Mobile Web Design
  5. Smartphones as an internet appliance
  6. Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond
  7. Why 2013 Is the Year of Responsive Web Design